SOIE PURE

I am the co-founder of Soie Pure.

Soie Pure is a Lebanese boutique specialized in designing sleep accessories made of 100% pure silk. All our products are handcrafted "par pièce" by a team committed to high end artisanal work. We believe in quality, we believe in luxury, and we believe that sleeping on silk is an essential step in your skin and hair-care routine.

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AUGUST FEED-03.png
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JULY FEED-01.jpg
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The above is a collection of photographs that I have done the art direction for.

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EYE-MASK-BANNER.gif
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RAW HEADER.png

We launched the Soie Pure website early 2021, and it has been my job since then to come up with visuals & content for the website: from website banners, to interactive GIFs, to product photography.

01-CHAMPAGNE PILLOW.png
SAGE GREEN SET.png
SCRUNCHIE - SILVER.png
SCRUNCHIE SET.png
01-BLACK PILLOW.png
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01-BONNET - SILVER.png
SCRUNCHIE - BLACK.png

In addition to website content, I run Soie Pure’s social media pages as well. Below is Instagram content I have prepared according to the brand’s identity & mission.

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SEPTEMBER FEED-01.png
SEPTEMBER FEED-04.png
EYE MASK STORIES-01.png
EYE MASK STORIES-02.png
JULY FEED-02-.jpg
JULY FEED-02--.jpg
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HAIR CARE-02.png
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18.06.2021-03.jpg
JULY FEED-01.jpg
WHY SLEEP ON SILK copy.png
WHYS-HW-TO.gif
JULY FEED-02.jpg

Soie Pure was a smaller project when it was first released, in March 2019. After some time, I started dedicating time to creating a brand identity, and creating content for it.

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